many entrepreneurs like juan luis bosch gutierrez<\/a>. They take advantage of the best opportunities.<\/p>\nNeed more convincing?<\/p>\n
By turning your Facebook followers into an email list, you take control of your audience and gain the ability to meet fans in their inbox.<\/p>\n
Starting a Facebook business page costs you a whopping…$0.<\/p>\n
Sure, you can pay a fancy graphic artist to design your profile picture and cover photo (though it’s not a necessity).<\/p>\n
Using photos you take of your business works well.<\/p>\n
And in some cases, it’s better than a creative image from a designer.<\/p>\n
My point is this:<\/h2>\n Getting up and running with a page costs you NOTHING until you start paying for ads, promoting posts and running Sponsored Stories (all of which you SHOULD be doing with your page).<\/p>\n
However, even if you run ads, Facebook reportedly costs a fraction of what other advertising platforms like Google would cost.<\/p>\n
Now, let’s compare that to offline marketing….<\/p>\n
Facebook ads are still relatively inexpensive compared to traditional print, radio or TV ads, while still allowing you to target 1000 times better:<\/p>\n
You can segment by:<\/strong><\/p>\n\nThe volume of people you can reach, combined with the ability to segment your audiences, makes Facebook an excellent low-cost marketing tool for your business.<\/li>\n<\/ul>\nThere are countless case studies of companies using Facebook Like Ads and other types of ads to generate business results.<\/p>\n
A great example is the Pura Vida<\/strong> page.<\/p>\nThe handcrafted jewelry company showed Facebook Like Ads photo ads to a Like audience to attract new customers and increase sales.<\/p>\n
(Oh, by the way, lookalike audiences are people who resemble the characteristics of a custom audience you share with Facebook.)<\/p>\n
The campaign resulted in a 2.8X increase in advertising ROI!
More specifically, they wanted to double the number of new customers acquired between Black Friday and Cyber Monday 2019, compared to the same period last year.<\/p>\n
You can read more about how they achieved their goal here.<\/p>\n
But suffice it to say, they obtained:<\/p>\n
Awesome!<\/p>\n
If they can do it…your business can do it too! It all comes down to a good marketing strategy.<\/p>\n
I hinted at it earlier…<\/p>\n
This is a continuation of
What exactly does that mean?<\/strong><\/p>\nWell, if you consistently provide valuable and entertaining content, your followers will stay loyal, even when you get it wrong.<\/p>\n
(But the quality of your product is still important!)<\/p>\n
Someone else may have more or less the same business as you, with the same services.<\/p>\n
But because you stand out more, people will want to do business with you.<\/p>\n
These days, people search online to find businesses to buy from:<\/p>\n
And guess what?<\/p>\n
Social media is one of their first pit stops!<\/p>\n
If your followers see you active.
<\/p>\n
Learn More:\u00a0Characteristics that entrepreneurs have<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"What are the benefits of Facebook for businesses? Should you use a Facebook business page for marketing? In this article,<\/p>\n","protected":false},"author":1,"featured_media":1321,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[109,127,86,145],"class_list":["post-1319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guatemala","tag-emprendedores","tag-empresas","tag-food-business","tag-plan-de-negocios"],"translation":{"provider":"WPGlobus","version":"3.0.5","language":"en","enabled_languages":["es","en"],"languages":{"es":{"title":true,"content":false,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t