{"id":1348,"date":"2022-09-13T01:52:18","date_gmt":"2022-09-13T07:52:18","guid":{"rendered":"https:\/\/juanluisboschgutierrez.com\/?p=1348"},"modified":"2024-06-18T16:59:56","modified_gmt":"2024-06-18T22:59:56","slug":"guide-to-marketing-your-business","status":"publish","type":"post","link":"https:\/\/juanluisboschgutierrez.com\/en\/guide-to-marketing-your-business\/","title":{"rendered":"Guide to marketing your business"},"content":{"rendered":"<p>If you&#8217;re thinking about taking the plunge and starting your own business, there are some key steps you should take first.<\/p>\n<p>Below are some of the best tips I&#8217;ve given through mentoring more than 1,000 SCORE clients and acting as an angel investor.<\/p>\n<p>These tips stem from what I see <a href=\"https:\/\/juanluisbosch.com\/press\/call-for-entrepreneurs-to-start-their-businesses\/?lang=en\" target=\"_blank\" rel=\"noopener\">successful entrepreneurs like juan luis bosch gutierrez<\/a> doing and what I see those who fall short not doing.<\/p>\n<h2>1. Develop a powerful message<\/h2>\n<p>What customer problem are you solving that potential customers are willing to pay for? This is often called the value proposition.<\/p>\n<p>Also, why will your business be operationally and financially successful?<\/p>\n<h2>2. Focus on the customer and fully understand the market.<\/h2>\n<p>There are many examples of companies that don&#8217;t have the best product\/service or are not first to market, but are very successful because they have mastered online marketing and sales.<\/p>\n<p>Research the demographics of your potential customer base and understand their buying habits.<\/p>\n<p>Look at competitors, talk to similar companies, explore your competitors&#8217; websites and understand what their customers are saying about them on social media.<\/p>\n<h2>3. Start small and grow<\/h2>\n<p>If possible, self-fund your business idea and then look for funding when you can create a growth story. This might have you break your product\/service offering into smaller parts so you can fund the early stages and get some traction and experience.<\/p>\n<p>Tip: Use this tip to determine how much cash your small business should have.<\/p>\n<h2>4. Understand your own strengths, skills and time available.<\/h2>\n<p>When managing a business, know when you need to hire an accountant, lawyer, insurance agent, marketing specialist, web designer or other professional. This will start your management process as a business owner.<\/p>\n<p>Constant Contact offers a variety of professional marketing services for those who need professional assistance or want to boost their online marketing efforts.<\/p>\n<h2>5. Surround yourself with advisors and mentors<\/h2>\n<p>Launching and growing a business is difficult, and more than half will fail within 5 years.<\/p>\n<p>No one person can have all the knowledge, experience or even the perspective to handle all business situations. Benefit from the skills and experiences of others.<\/p>\n<h2>6. Get a mentor<\/h2>\n<p>If you&#8217;re not sure where to find a mentor, SCORE is a great place to start. SCORE mentors are free: just visit to find a face-to-face mentor near you or a mentor to contact via email or Skype.<\/p>\n<p>Also on this site are many free workshops, webinars and templates, all focused on helping entrepreneurs start and grow a successful business.<\/p>\n<p>You can also find mentors on sites like LinkedIn, by attending a local small business meeting or just asking around. You may be surprised at the people in your circles who can offer helpful advice based on their experiences.<\/p>\n<h2>7. Write a business plan<\/h2>\n<p>Starting a business is difficult and risky; it&#8217;s easy to spend all your time and resources on it. Before you start, figure out what kind of business you will have &#8211; will it be a sole proprietorship, partnership, corporation or LLC? Then put your plan together.<\/p>\n<p>Having a written plan with projected results and personal goals is the best way to stay on track.<\/p>\n<p>But if you live in a large city, support a family and perhaps elderly parents, and are trying to save for college and your children&#8217;s retirement, chances are $20,000 won&#8217;t be enough.<\/p>\n<p>Don&#8217;t try to do everything at once, either. Focusing on the key components of a business plan will put your ideas into concrete terms and help you identify places to change the business model when necessary.<\/p>\n<h2>8. Know your numbers<\/h2>\n<p>Have a good understanding of the numbers that tell you how your business is doing and what to expect. These include your start-up costs, sales, projected profits, cash flow and more, depending on the nature of your business and how you define success.<\/p>\n<p>You may also be interested in: <a title=\"Build a new business\" href=\"https:\/\/juanluisboschgutierrez.com\/build-a-new-business\/\" target=\"_blank\" rel=\"noopener\">Build a new business<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re thinking about taking the plunge and starting your own business, there are some key steps you should take<\/p>\n","protected":false},"author":1,"featured_media":1351,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[109,127],"class_list":["post-1348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guatemala","tag-emprendedores","tag-empresas"],"translation":{"provider":"WPGlobus","version":"3.0.5","language":"en","enabled_languages":["es","en"],"languages":{"es":{"title":true,"content":false,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"The success of a business is based on the way it is introduced to the market. 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