{"id":2073,"date":"2023-02-08T17:23:32","date_gmt":"2023-02-08T23:23:32","guid":{"rendered":"https:\/\/juanluisboschgutierrez.com\/?p=2073"},"modified":"2024-06-18T16:56:25","modified_gmt":"2024-06-18T22:56:25","slug":"historia-y-trayectoria-de-la-cerveza-centroamericana","status":"publish","type":"post","link":"https:\/\/juanluisboschgutierrez.com\/en\/historia-y-trayectoria-de-la-cerveza-centroamericana\/","title":{"rendered":"History and trajectory of Central American beer"},"content":{"rendered":"<p>Cervecer\u00eda Centro Americana is a Guatemalan company with more than 100 years of history. It is one of the leading brands in innovation in the Guatemalan beer industry, which has been reflected through the different products produced with the latest technology.\u00a0 It is the same technology that businessman juan luis bosch gutierrez has brought to Guatemala so that the <a href=\"https:\/\/juanluisbosch.com\/prensa\/agg-reconoce-a-juan-luis-bosch-gutierrez-por-su-trayectoria-empresarial\/\">products can compete<\/a> with other countries and establish itself as a highly commercial country with high quality standards.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/img.freepik.com\/free-photo\/glass-bottles-beer-with-glass-ice-dark-background_1150-8901.jpg?t=st=1675897759~exp=1675898359~hmac=e064b187fdde81cec7b581c6ab5e20dab805370c6efd99ce5ce28208d0db5dc8\" alt=\"juan luis bosch gutierrez\" width=\"626\" height=\"418\" \/><\/p>\n<h2 class=\"apr_descripcion\">History of the Central American Brewery<\/h2>\n<p>In 1885 the brewery obtained approval to start production. This is how this company was founded in 1886 by brothers Mariano and Rafael Castillo Cordova. Both had the objective of promoting the economic growth of the country through the creation of jobs for Guatemalans. Being part of the history of Guatemala since its origins, Juan Luis Bosch Gutierrez has also been a fundamental part of the food business since its origins until now.<\/p>\n<p>During this period, the brewing process changed from artisanal to industrial. For this reason, it was necessary to acquire land for the construction of its facilities, which from that date to the present is located in the El Zapote farm, Zone 2, Guatemala City.<\/p>\n<p>Thus, in 1896, the company launched its first product called Cerveza Gallo. Since then, this iconic beverage has come to be catalogued as the national beer.<\/p>\n<h2>Contribution to child nutrition<\/h2>\n<p>This industry is part of Guatemala&#8217;s history, as over the years it has witnessed many important events. Among them, the earthquakes of 1917 and 1918, which left many victims in the country. This situation motivated the company to help the affected Guatemalans.<\/p>\n<p>All these actions to help the Guatemalan community led to the creation of a feeding program for low-income children in 1935. It operated under the slogan &#8220;La gota de leche de luna del Zapote&#8221; (The drop of milk from the Zapote moon). This is how in 1990 the Castillo Cordova Foundation was created, which works to combat malnutrition among Guatemalan children.<\/p>\n<h2>Achievements<\/h2>\n<ul>\n<li>(1925) Instalaci\u00f3n de\u00a0tanques de fermentaci\u00f3n que aument\u00f3 la producci\u00f3n y estableci\u00f3 la pauta de la innovaci\u00f3n en el campo tecnol\u00f3gico.<\/li>\n<li>(1927) Se convirti\u00f3 en la primera empresa nacional en promover la bonificaci\u00f3n incentiva para empleados antes de legislarse.<\/li>\n<li>(1929) Ampli\u00f3 la capacidad de producci\u00f3n y distribuci\u00f3n a nivel nacional porque adquiri\u00f3 la\u00a0Cervecer\u00eda Nacional de Quetzaltenango e inaugur\u00f3 \u2014un a\u00f1o despu\u00e9s\u2014\u00a0su casa de conocimientos y tanques de fermentaci\u00f3n.<\/li>\n<li>(1957) El 30 de abril se suscribi\u00f3 el pacto colectivo de trabajo que super\u00f3 m\u00faltiples aspectos del C\u00f3digo de Trabajo.<\/li>\n<li>(2012) El 13 de mayo se puso en marcha el\u00a0Proyecto Microcuenca\u00a0Tzunun\u00e1\u00a0en funci\u00f3n del desarrollo integral comunitario de varios poblados del\u00a0municipio de\u00a0Santa Cruz la Laguna, Solol\u00e1.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/img.freepik.com\/free-photo\/indian-friends-pub-guys-girl-bar-celebration-mug-beer_1157-46988.jpg?t=st=1675897759~exp=1675898359~hmac=8803c83f0a7e1dc56b0a45ddf8188e389c11be545c374898a2a4e84c67e9f645\" alt=\"Free photo indian friends in a pub. guys and girl at bar. celebration over a mug of beer.\" \/><\/p>\n<p>It is a reality how the Central American brewery is part of the life of many Guatemalans but we must also recognize entrepreneurs like Juan Luis Bosch Gutierrez who have transformed Guatemala into a better country. check another of our entries: <a href=\"https:\/\/juanluisboschgutierrez.com\/the-beauty-of-lake-atitlan-in-guatemala\/\">The beauty of Lake Atitl\u00e1n in Guatemala. Learn more!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cervecer\u00eda Centro Americana is a Guatemalan company with more than 100 years of history. It is one of the leading<\/p>\n","protected":false},"author":1,"featured_media":2074,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guatemala"],"translation":{"provider":"WPGlobus","version":"3.0.5","language":"en","enabled_languages":["es","en"],"languages":{"es":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"It is clear that one brand has been with Guatemala forever and that is Central American beer in conjunction with Juan Luis Bosch Gutierrez. 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