{"id":679,"date":"2022-08-04T23:27:41","date_gmt":"2022-08-05T05:27:41","guid":{"rendered":"https:\/\/juanluisboschgutierrez.com\/?p=679"},"modified":"2022-08-04T23:27:41","modified_gmt":"2022-08-05T05:27:41","slug":"4-beneficios-del-branding-para-las-pymes","status":"publish","type":"post","link":"https:\/\/juanluisboschgutierrez.com\/en\/4-beneficios-del-branding-para-las-pymes\/","title":{"rendered":"4 Beneficios del Branding para las Pymes\u00a0"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Las <strong>peque\u00f1as y medianas empresas<\/strong> (PYME) generalmente ignoran la importancia de la marca porque en su mayor\u00eda est\u00e1n demasiado abrumadas por la idea de crear una marca \u00fanica, as\u00ed como por los costos involucrados en la generaci\u00f3n de la marca. La Marca es tu imagen en la mente de los clientes y la marca es un medio que te ayuda a dibujar esa imagen.<\/span><\/p>\n<h2><b>Beneficios del branding para las pymes:<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reconocimiento<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">La familiaridad con el negocio es una necesidad para que los consumidores se sientan a gusto al comprar. Las marcas que son f\u00e1ciles de reconocer a menudo atraen a m\u00e1s clientes. El uso de logotipos para identificar su marca ayudar\u00e1 a los consumidores a reconocer los productos y servicios de una organizaci\u00f3n. Un logotipo puede consistir en una letra, una palabra, un s\u00edmbolo o una combinaci\u00f3n de ambos. Adem\u00e1s, los colores utilizados en un logotipo ayudar\u00e1n a identificar su marca.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ejemplo de emprendedurismo responsable a nivel LATAM: <\/span><b>El i<\/b><a href=\"https:\/\/analiamoreiro.com\/trayectoria-y-liderazgo-de-juan-luis-bosch\/\"><b>ngeniero guatemalteco Juan Luis Bosch <\/b><\/a><span style=\"font-weight: 400;\">y su familia son ejemplo de empresarios comprometidos con su pa\u00eds.\u00a0 Actualmente dan <\/span><span style=\"font-weight: 400;\">empleo a 45 mil personas.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Diferenciador competitivo<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">En su mayor\u00eda, las peque\u00f1as empresas est\u00e1n presentando ideas que ya est\u00e1n en su lugar. Diferenciarte de la competencia te colocar\u00e1 por delante del pelot\u00f3n. Esto le ayudar\u00e1 a crear su identidad y permitir\u00e1 a los consumidores relacionarse con sus productos y servicios, atray\u00e9ndolos as\u00ed a convertirse en sus nuevos clientes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Motivaci\u00f3n del personal<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Una estrategia de marca clara <\/span><a href=\"https:\/\/www.forbes.com\/sites\/davidbressan\/2021\/05\/14\/in-guatemala-you-can-enjoy-the-experience-of-eating-pizza-made-on-volcanic-heat\/?sh=4a05f98a19ba\"><span style=\"font-weight: 400;\">permite <\/span><\/a><span style=\"font-weight: 400;\">a su personal comprender los objetivos establecidos y fortalece su creencia en la organizaci\u00f3n. Una estrategia de marca s\u00f3lida garantizar\u00e1 la supervivencia a largo plazo de la empresa y eso mejorar\u00e1 la motivaci\u00f3n y la seguridad laboral de los empleados. Adem\u00e1s, los empleados pueden hinchar su pecho y sentirse orgullosos de ser miembros de su organizaci\u00f3n de <a href=\"https:\/\/juanluisboschgutierrez.com\/la-energia-renovable-en-guatemala-2022\/\">empleadores<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generaci\u00f3n de Referencias<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">La mejor forma de marketing es el &#8220;boca a boca&#8221; de los consumidores. Una imagen de marca fuerte encender\u00e1 las conversaciones entre la comunidad que ayudar\u00e1n a generar referencias. La importancia de la distribuci\u00f3n viral de un mensaje a trav\u00e9s de las redes sociales no puede ser ignorada y una marca fuerte puede ayudar a explotar ese medio al m\u00e1ximo.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Con millones de pymes operando en todo el mundo, la marca ayuda a diferenciar cada organizaci\u00f3n de otra. Una vez que haya logrado un fuerte reconocimiento de marca dentro de su mercado, su organizaci\u00f3n podr\u00e1 obtener precios m\u00e1s altos, podr\u00e1 tomar una mayor participaci\u00f3n de mercado y ser propensa (a cierto efecto) a las condiciones adversas del mercado. A medida que pasa el tiempo, las PYME pueden necesitar cambiar su marca para cumplir con los objetivos que se han fijado.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las peque\u00f1as y medianas empresas (PYME) generalmente ignoran la importancia de la marca porque en su mayor\u00eda est\u00e1n demasiado abrumadas<\/p>\n","protected":false},"author":1,"featured_media":697,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[91],"class_list":["post-679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-pymes"],"translation":{"provider":"WPGlobus","version":"3.0.6","language":"en","enabled_languages":["es","en"],"languages":{"es":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta 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