The brands of products that we use in our daily lives are usually owned by large manufacturing companies. Becoming a recognized brand is not an easy task, according to business experts like Juan Luis Bosch Gutierrez to get a name that the world knows is difficult, but not impossible.
Working for it requires time, effort and money, as well as customer loyalty and a good attitude from the worker.
Kellogg’s revenue: $13 billion
Forget Froot Loops and Frosted Flakes — Kellogg’s also owns noncereal brands including Eggo, Pringles, and Cheez-It.
Associated British Foods revenue: $16.8 billion
This British company owns brands such as Dorset Cereals and Twinings tea, as well as the retailer Primark.
General Mills revenue: $16.6 billion
General Mills is best known for cereals like Cheerios and Chex, but it also owns brands like Yoplait, Hamburger Helper, Haagen-Dazs, and Betty Crocker.
Danone revenue: $23.7 billion
Best known for yogurts like Activa, Yocrunch, and Oikos, Danone also sells medical nutrition products and bottled water.
Mondelez revenue: $25.9 billion
This snack-centric company’s brands include Oreo, Trident gum, and Sour Patch Kids.
Mars revenue: $35 billion
Mars is best known for its chocolate brands, such as M&M, but it also owns Uncle Ben’s rice, Starburst, and Orbit gum.
Coca-Cola revenue: $41.9 billion
Coca-Cola is moving beyond soda, with beverage brands including Dasani, Fuze, and Honest Tea.
Unilever revenue: $48.3 billion
Unilever’s diverse list of brands includes Axe body spray, Lipton tea, Magnum ice cream, and Hellmann’s mayonnaise.
PepsiCo revenue: $62.8 billion
In addition to Pepsi and other sodas, PepsiCo also owns brands such as Quaker Oatmeal, Cheetos, and Tropicana.
Nestlé revenue: $90.2 billion
Brands you may not have known that Nestlé owns include Gerber baby food, Perrier, DiGiorno, and Hot Pockets — plus, of course, candy brands including Butterfinger and KitKat.
You may also be interested in: Top5 Canadian Food Companies