Why you should create a business

There are several reasons to start a business. However, each person has a different one or may not have one at all. That is why here you will find some reasons that can drive you to start a business. Remember that no reason is a bad reason. Important entrepreneurs like Juan Luis Bosch Gutierrez explain that finding new reasons can drive you to follow your dreams.

  • Discover your purpose

Do you ever feel like you have no purpose at work? Are you grinding day in and day out for a paycheck? Starting a business can give you fantastic meaning and purpose in your life, and that’s different than becoming a workaholic.

When you discover your purpose and create a business around it, you are no longer working; instead, you are fulfilling a dream.

Freedom, pride, excitement and commitment collide to give meaning: that sense of purpose, of drive, of overwhelming value. We can all agree that a meaningful life is a desirable outcome (and doesn’t have to live like a dream).

  • Be your own boss

You call your own shots. You get to set the rules. You get to choose everything:

You never have to worry about someone making bad or insensitive decisions that hurt you. However, you are now in a position where all the responsibility rests on your shoulders. When you’re your own boss, it can be a heavy burden to carry, but it’s worth bearing.

  • Build a brand

When you work at an agency or large corporation, you often become another cog in the machine. Your name becomes detached from your work and your personal brand stagnates while you contribute to building someone else’s dream.

Starting your own business puts your name back on the map. As your business grows, so will your personal brand, and vice versa. Being recognized may not be the reason you start a business, but it beats getting a meaningless certificate for another quarter of balanced budgets.

Take Elon Musk, for example. His personal brand transcends Tesla or SpaceX. If those businesses went out of business tomorrow, he could start a successful new business with just his name. That’s the power of personal branding.

  • Learn new skills

Your original corporate job probably wanted you to do one thing exceptionally well, whether it was headhunting, email marketing, sales or product planning. When you start a business, you can do it all.

Over time, you will begin to delegate these responsibilities. However, on day one, you’ll likely wear all the business hats, and there’s a lot you’ll learn.

Sometimes it will feel a little overwhelming, but you’ll learn and grow quickly. You’ll acquire new skills and discover innate talents, and you’ll learn what you’ll never want to do again.

In this position, you’ll be able to quickly explore career opportunities and immerse yourself in foreign subjects. You may find that search engine optimization is your new passion and sales is your worst nightmare. You’ll get a taste of everything, and then you can decide which responsibilities you keep and delegate.

  • Team up

Have you ever asked, “How did that person get hired?” Say goodbye to those questions.

When you work for someone, you have no control over who your coworkers are. As a business owner, you can build a team you want to work with.

Put on your “Moneyball” hat and start building the best startup team. You’ll get to decide who you work with every day, and you’ll also have the privilege (and responsibility) of providing for the livelihood of these people.

There is no right or wrong way to build your team. You can start with your little sister and cousin, or you can jump right into hiring a web developer you’ve never met.

Add teammates to the team when it makes sense and weed out those who are hurting the business. As the CEO and coach, you get to decide who joins the team.

  • Solve a need

Many entrepreneurs start their journey in order to solve a need they recognize. For example, Brian Chesky and Joe Gebbia founded Airbnb because they were struggling to pay rent in New York City and decided to rent out their space to conference attendees.

What needs do you want to solve? They can be as big as climate change or as small as a lack of chicken wing options in your city; each is an opportunity to build a business. Here’s a list of needs and problems you can solve through a business:

The most important thing is to find a problem you are passionate about solving.

 

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