Building a business is a difficult task, so you must be guided by books, experiences and some concrete steps to do it correctly. Knowing and applying the advice of business experts such as Juan Luis Bosch Gutierrez will help guide you and will also push you to achieve it.
Build your business and corporate brand
Your business brand is built around the identity created for your business. You create a name, a mission statement and a vibe. A personal brand is more about what you personally stand for and what you’ve accomplished, rather than the business side. It’s also what sets you apart from your competitors. It’s important to work on both.
Develop a marketing strategy
Your marketing strategy gives you and your employees a clear understanding of your marketing and priorities, and what the tactics are to achieve your goals. Setting goals and describing how you plan to achieve them is the best way to grow your business. From doing your research to determining KPIs, here’s how to get started with a marketing strategy.
Putting together a promotion plan
Online marketing can be daunting. It can even sound like something only large companies have the budget to pay for. But there are several ways small business owners can more easily connect with their customers online if they’re just getting started.
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