Every e-commerce site needs a great logo that accurately reflects your brand, as well as the overall personality and tone of your company according to the businessman juan luis bosch gutierrez . Having (and prominently displaying) a professional-looking logo is an easy way to help establish credibility and make your online business stand out from the crowd.
Whether you’re interested in updating an existing logo with a more modern look or designing an entirely new representation of your business, creating a new logo is an exciting and important undertaking. To ensure a rewarding outcome, keep these features in mind as best practices when embarking on designing a great logo for your company.
Simple
When creating a logo, simplicity is always key. Your logo should be concise rather than cluttered with graphic elements that don’t really convey your brand, intent, or the overall tone of your business. Many companies create attractive logos by simply using their business name, business initials, or a single, simple graphic to represent their brand. “Simple” doesn’t have to mean boring, it can still convey a lot of emotion and meaning, just in a minimal way.
If we look at the Olympics logo, we can see how “simple” goes a long way. On the surface, the logo is just five circles in different colors. However, the circles are arranged in an unusual pattern and all are intertwined with each other. Since circles generally represent unity, this logo simply and succinctly drives home the point of joining different things into one (for sports).
Make it atrractive
One of the key goals business owners want to achieve when creating a logo is to make the logo memorable to all who see it. The first step to a memorable logo is to keep it simple, and the second is for that logo to be completely unique to your brand. The goal here is for viewers to know with just a quick glance what company the logo represents and, at the same time, subconsciously experience an overall feeling representative of your brand.
Look at examples
Take the iconic Nike logo, which is easily one of the most effective logos of our time. It’s minimalistic and visually pleasing, and the long tail helps viewers imagine the speed they can achieve when running in these sneakers. The “Nike check mark”, along with its catchy slogan “Just Do It”, are recognizable around the world due to their uniqueness. In conclusion.
No aspect of your visual branding takes center stage the way a properly designed logo does. Properly crafted, a logo conveys your brand’s personality across all media, whether digital or print. Whether your e-commerce store is large or small, a clean and beautiful logo strategically placed throughout your site can attract even the most skeptical shoppers.
More on that
Design trends change frequently and it’s important to keep up with new standards as they emerge. Here are some questions to ask when evaluating your e-commerce site design….
If it’s not broken, why fix it? Read our post to find out why it’s worth investing in keeping your ecommerce site design up to date and in line with modern trends, and how you can counteract the negative impacts of avoiding change.
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