What are the benefits of Facebook for businesses? Should you use a Facebook business page for marketing?
In this article, I explain HUGE benefits you may not know about.
Bottom line: should your business be on Facebook by 2021?
Remember that business success is based on innovation and being at the forefront of technology and trends. That is why the success of so many entrepreneurs like juan luis bosch gutierrez. They take advantage of the best opportunities.
Need more convincing?
By turning your Facebook followers into an email list, you take control of your audience and gain the ability to meet fans in their inbox.
Starting a Facebook business page costs you a whopping…$0.
Sure, you can pay a fancy graphic artist to design your profile picture and cover photo (though it’s not a necessity).
Using photos you take of your business works well.
And in some cases, it’s better than a creative image from a designer.
My point is this:
Getting up and running with a page costs you NOTHING until you start paying for ads, promoting posts and running Sponsored Stories (all of which you SHOULD be doing with your page).
However, even if you run ads, Facebook reportedly costs a fraction of what other advertising platforms like Google would cost.
Now, let’s compare that to offline marketing….
Facebook ads are still relatively inexpensive compared to traditional print, radio or TV ads, while still allowing you to target 1000 times better:
You can segment by:
- The volume of people you can reach, combined with the ability to segment your audiences, makes Facebook an excellent low-cost marketing tool for your business.
There are countless case studies of companies using Facebook Like Ads and other types of ads to generate business results.
A great example is the Pura Vida page.
The handcrafted jewelry company showed Facebook Like Ads photo ads to a Like audience to attract new customers and increase sales.
(Oh, by the way, lookalike audiences are people who resemble the characteristics of a custom audience you share with Facebook.)
The campaign resulted in a 2.8X increase in advertising ROI!
Pura Vida had a simple goal: to increase holiday sales.
More specifically, they wanted to double the number of new customers acquired between Black Friday and Cyber Monday 2019, compared to the same period last year.
You can read more about how they achieved their goal here.
But suffice it to say, they obtained:
Awesome!
If they can do it…your business can do it too! It all comes down to a good marketing strategy.
I hinted at it earlier…
This is a continuation of
In addition to being a place to build a customer base and sell products, a Facebook business page can do wonders to help you build brand loyalty.
What exactly does that mean?
Well, if you consistently provide valuable and entertaining content, your followers will stay loyal, even when you get it wrong.
(But the quality of your product is still important!)
Someone else may have more or less the same business as you, with the same services.
But because you stand out more, people will want to do business with you.
These days, people search online to find businesses to buy from:
And guess what?
Social media is one of their first pit stops!
If your followers see you active.
But it’s a great way to see how others in your area and niche are growing on Facebook.
Learn More: Characteristics that entrepreneurs have